- 2.5% Innovators (actively driving change)
- 13.5% Early Innovators (looking for change)
- 34% Early Majority (open to change)
- 34% Late majority (Skeptics)
- 16% Laggards (Concrete heads)
What category do you fall under?
There are a lot of factors in driving success and the formula/recipe is complex – if you fail to plan then you will plan to fail.